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Here's Why Real Estate Investors Utilize Call Tracking Software


Staying connected with a phone plugged in | Real estate investing

It’s a dog-eat-dog world out there, especially when it comes to real estate investing. The competition isn’t friendly, and as soon as a seller realizes that they have something of value, making a favorable deal gets way harder. Having critical data at your fingertips could mean the difference between securing a gold mine or letting a property slip through your fingers. One way to give yourself the best chance of closing a deal is to use call tracking software. In fact, in the competitive real estate investing landscape, not having call tracking software puts you at a serious disadvantage that no amount of hard work can overcome.

How Call Tracking Software Saves Time

It doesn’t matter how hard you work, there are only so many hours in a day (unless you actually live in an episode of Doctor Who). How you spend those hours matters a lot, and if you’re up to your neck in spreadsheets most of the day instead of on the phone with real prospects, you’re doing something wrong.

Using call tracking software helps you save time in multiple ways:


A prospect just left you a message and you want to get back to them as soon as possible so they don’t have a chance to connect with one of your competitors. You want to be well informed before you get them back on the phone, so you do a little research. A couple internet searches and many minutes or even hours later, you have what you need to move forward. Or … your call tracking software delivered all of the data as soon as the call came in, so all you have to do is scan the info and then you can call them back right away.


If you’re a giant nerd who knows how to make your own customized database for tracking real estate leads, you don’t need call tracking software. (Hell, maybe you need a job—call us!) If you’re a typical REI professional, you want to spend your time on what you do best: closing deals. Call tracking software allows you to operate efficiently because everything you need is in one REI-focused solution. With just one software tool you can track calls, drop voicemails, perform skip tracing, and even create custom landing pages for your marketing campaigns. Or … you can keep juggling Excel sheets and software platforms that don’t play nice together. Your call.


In addition to getting instant data when a call comes in, call tracking software also allows you to easily set up voicemail drops. Send a single customized recording to multiple prospects and save yourself hours of leaving the same message over and over. The easier it is for you to efficiently connect with prospects, the more time you’ll have to pitch your deals to more people.


Taking notes while on a call can be distracting. Asking people to repeat themselves is not only annoying, but it also make them feel that you’re not listening. Using the recording feature of call tracking software allows you to fully focus during the call and saves time on taking notes after the call has ended. You’ll always have a reference if you can’t remember what you talked about, and best of all, it will be accurate.

How Call Tracking Software Improves Performance

In addition to saving time, call tracking software helps you do your job better. In many of the same ways that it helps you save time—research, consolidation, automation, and accuracy—it helps improve performance. Instant information from multiple sources means you are in a position of knowledge even before you or the prospect picks up the phone. You don’t have to fumble with multiple software apps trying to find the data you need the moment someone calls because all the data is there on your screen. Put simply, accurate information immediately delivered with outstanding solutions gives you an edge with prospects during negotiations.

What Actual Users Are Saying

Don’t just take it from us: Listen to the people that actually use call tracking software in their REI businesses.

“We’ve seen a massive lift in conversions since putting our phone handlers on this system. It’s delicate, you know … especially when talking to sellers of distressed houses. We want to be sensitive to their situation. But at the end of the day, we still need to qualify them and move them through the sales funnel quickly so we can buy the house. REIRail gives my team the data we need to be able to do that.”

– Will Holly, CEO Holly Nance Group, New Jersey

“REIRail is the only phone system we’ve seen that was clearly built for the way our business works—in real life. We’ve seen a massive lift in conversions since putting our phone handlers on this system.”

– Matthew Williams, Principal at Momentum Home Buyers, Atlanta

The bottom line is, call tracking software saves time and improves performance. The REI business will always be competitive, and if you don’t stay at the leading edge, your company will fall behind. Not to mention, it’s just way easier to do your job when you have the right tools.

To learn more about call tracking software and how it works with intelligent skip tracing to deliver even better results, download our free guide today.